Title: Choose The Right Format For Your E-zine
Hits248
New Page 1
Email Success
Tip: Choose The Right Format For Your E-zine
When you plan to publish your
e-zine, one of the first things you need to decide on is the format in which you
want to publish it to your readers.
Currently, email can be delivered in two different formats: Plain text and HTML.
Here are the advantages and disadvantages of each format:
Plain Text
Advantages
-
Easy to create
-
Can be read with all email
programs
-
Small size equals fast
delivery and short download times
-
Some people consider it to
be more personal than HTML newsletters
Disadvantages
-
Poor formatting options
-
Newsletters may appear
different to different users, depending on the email client, font choices,
and margin settings
HTML Text
Advantages
-
Complete formatting
options; your newsletter may look like web pages or a printed magazine, with
colorful pictures and rich formatting.
-
Provide better tracking
options; you can see how many people have opened your message.
Disadvantages
-
Some people use email
clients that do not support HTML properly, or deliberately turn off HTML—or
filter HTML mails from unfamiliar senders into the trash.
-
HTML messages are
significantly larger than plain text messages, and take more time to
deliver.
-
When you include pictures,
you either have to embed them into your email, which adds to the size, or
link them to files on the Internet, which requires the recipient to stay
connected to the Internet while reading your message.
Which format you finally use
really depends on the contents of your newsletter and also on your target group.
I have decided on HTML format, since it provides me the most freedom and also
give a more professional impression.
Special Tip: Using a
professional email program like EmailUnlimited you can easily send emails that
contains both, an HTML and a plain text your of your newsletter. This way, the
recipient's email program will automatically determine which format it can
display best and you can be sure that your message gets displayed on any email
client.
Always my best,
John Vorwerk
Inventor of the
EmailUnlimited
Email
Marketing Software
May your connection be foul, your ISP be a bitch
- EmailUnlimited delivers your mails like a witch!
Download your free copy at
http://www.4officeautomation.com
About the Author: Article Written By John Vorwerk, 4OfficeAutomation, Inc.
Inventor of the EmailUnlimited Email Marketing Software
May your connection be foul, your ISP be a bitch
- EmailUnlimited delivers your mailz like a witch!
Download your free copy at http://www.4officeautomation.com/default.htm?a_aid=3bf35761